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Every hour of every day, someone dies of melanoma in the US. Melanoma strikes people of all ages, race, and economic level. Melanoma is fastest rising cancer in the country, and we live in Southern California...where we love the sun. One in 75 Americans will develop melanoma during their lifetime. While melanoma is the most deadly cancer, it is also the most highly preventable, and treatable if caught early. Please help start the awareness this particular cancer needs now more than ever.
While melanoma does indeed affect 1 in 75 Americans, it continues to receive less than 10% of the funding given to basic research of other cancers. In fact, funding for melanoma research is typically distributed to studies focused on treatments for other cancers in the hope that there might be benefit for the melanoma patient. This has been happening since the late 70's and 80's. We know that therapies effective for other cancers typically are not effective for the melanoma patient. Yet critical funds are expended in basic research that is over 20 years old and known to have little benefit to the melanoma community. To find new and more effective treatments, funding MUST be increased now.
100% of the net proceeds will benefit The Melanoma Research Foundation. More than 85% of the funds MRF raises goes directly to research.